| Author: | |
| Title: | Men's shaving products. |
| Journal: | Market Research Great Britain
1988 : APR, VOL. 27:4, p. 1-9 |
| Index terms: | TOILETRIES INDUSTRY SHAVING EQUIPMENT MARKET SURVEYS UNITED KINGDOM |
| Language: | eng |
| Abstract: | The UK market for men's shaving products is reviewed. Traditional types of products are listed. Total market size is estimated. Data are presented about retail sales at current and constant prices. Sources of supply are analyzed. Exports and imports are compared. Market sectors are identified and described. The market is dominated by sales of fragrances. Usership and purchasing patterns are examined. Usership is analyzed by age group, social class, and employment status. The most important brands and manufacturers are listed, brand shares are compared. Advertising and promotion strategies are evaluated. Retail distribution is discussed. Market forecasts are presented. |
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