Author: | Gerstner, E. Hess, J. D. |
Title: | Why do hot dogs come in packs of 10 and buns in 8s or 12s? A demand-side investigation. |
Journal: | Journal of Business
1987 : OCT, VOL. 60:4, p. 491-517 |
Index terms: | CONSUMER EXPECTATIONS MARKETING PROFITABILITY MARKETING THEORY MARKETING MODELS |
Language: | eng |
Abstract: |
SCIMA