| Author: | Murphy, J. R. |
| Title: | Parent-adult-child segments in marketing. |
| Journal: | Journal of Advertising Research
1987 : APR-MAY, VOL. 27:2, p. 38-42 |
| Index terms: | MARKET SEGMENTATION TRANSACTIONAL ANALYSIS |
| Language: | eng |
| Abstract: |
SCIMA
| Author: | Murphy, J. R. |
| Title: | Parent-adult-child segments in marketing. |
| Journal: | Journal of Advertising Research
1987 : APR-MAY, VOL. 27:2, p. 38-42 |
| Index terms: | MARKET SEGMENTATION TRANSACTIONAL ANALYSIS |
| Language: | eng |
| Abstract: |