Author: | Gelb, B. D. Smith, S. V. Gelb, G. M. |
Title: | Service marketing lessons from the professionals. |
Journal: | Business Horizons
1988 : SEP-OCT, VOL. 31:5, p. 29-34 |
Index terms: | SERVICE MARKETING |
Language: | eng |
Abstract: |
SCIMA
Author: | Gelb, B. D. Smith, S. V. Gelb, G. M. |
Title: | Service marketing lessons from the professionals. |
Journal: | Business Horizons
1988 : SEP-OCT, VOL. 31:5, p. 29-34 |
Index terms: | SERVICE MARKETING |
Language: | eng |
Abstract: |