Author: | Zufryden, F. S. |
Title: | Using conjoint analysis to predict trial and repeat-purchase patterns of new freguently purchased products. |
Journal: | Decision Sciences
1988 : WINTER, VOL. 19:1, p. 55, 71 |
Index terms: | BRAND CHOICE CONSUMER BEHAVIOUR PRODUCT DESIGN STOCHASTIC PROCESSES |
Language: | eng |
Abstract: |
SCIMA