| Author: | Haley, R. I. Weingarden, P. J. |
| Title: | Running reliable attitude segmentation studies. |
| Journal: | Journal of Advertising Research
1986 : DEC-1987 JAN, VOL. 26:6, p. 51-55 |
| Index terms: | MARKET SEGMENTATION |
| Language: | eng |
| Abstract: |
SCIMA
| Author: | Haley, R. I. Weingarden, P. J. |
| Title: | Running reliable attitude segmentation studies. |
| Journal: | Journal of Advertising Research
1986 : DEC-1987 JAN, VOL. 26:6, p. 51-55 |
| Index terms: | MARKET SEGMENTATION |
| Language: | eng |
| Abstract: |