Author: | Vanden Bergh, B. Adler, K. Oliver, L. |
Title: | Linguistic distinction among top brand names. |
Journal: | Journal of Advertising Research
1987 : AUG-SEP, VOL. 27:4, p. 39-44 |
Index terms: | BRAND NAMES |
Language: | eng |
Abstract: |
SCIMA
Author: | Vanden Bergh, B. Adler, K. Oliver, L. |
Title: | Linguistic distinction among top brand names. |
Journal: | Journal of Advertising Research
1987 : AUG-SEP, VOL. 27:4, p. 39-44 |
Index terms: | BRAND NAMES |
Language: | eng |
Abstract: |