| Author: | |
| Title: | Lawnmowers. |
| Journal: | Market Research Great Britain
1988 : AUG, VOL. 27, p. 47-52 |
| Index terms: | CONSUMER DURABLES MARKET RESEARCH UNITED KINGDOM |
| Language: | eng |
| Abstract: | A report is presented about the UK market for lawnmowers. Factors influencing demand are highlighted. Retail sales data are published. Market breakdown is examined. Retail distribution is analysed. Retail shares are compared. Key developments in the retailing sector are outlined. Purchasing patterns are examined. Consumption is analysed by age, sex and social class. Brands and manufacturers are listed, competitive positions are evaluated. Advertising expenditures are published. Advertising tends to polarise between large accounts supporting widely used products and a proliferation of smaller accounts targetting the keen gardener. A future outlook is summarized, sales are projected. |
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