Author: | Filser, M. Jallais, J. |
Title: | Les voies de recherche en distribution. |
Journal: | Recherche et Applications en Marketing
1988 : VOL. 3:3, p. 53-65 |
Index terms: | DISTRIBUTION CHANNELS MARKETING MANAGEMENT MARKETING RESEARCH CONSUMER BEHAVIOUR |
Language: | fre |
Abstract: |
SCIMA