| Author: | Ratchford, B. T. |
| Title: | Operationalizing economic models of demand for product characteristics. |
| Journal: | Journal of Consumer Research
1979 : JUN, VOL. 6:1, p. 76-85 |
| Index terms: | BRAND LOYALTY CONSUMER ECONOMICS CONSUMER GOODS ECONOMETRIC MODELS |
| Language: | eng |
| Abstract: |
SCIMA