| Author: | Weinberger, M. G. Spotts, H. E. |
| Title: | A situational view of information content in TV advertising in the U.S. and U.K. |
| Journal: | Journal of Marketing
1989 : MAR, VOL. 53:1, p. 89-94 |
| Index terms: | TELEVISION ADVERTISING USA UNITED KINGDOM INFORMATION |
| Language: | eng |
| Abstract: |
SCIMA