| Author: | Simonson, I. Huber, J. Payne, J. |
| Title: | The relationship between prior brand knowledge and information acquisition order. |
| Journal: | Journal of Consumer Research
1988 : MAR, VOL. 14:4, p. 566-578 |
| Index terms: | CONSUMER CHOICE CONSUMER INFORMATION BRANDS |
| Language: | eng |
| Abstract: |
SCIMA