| Author: | Kessler, L. |
| Title: | Get the most bang for your PR dollars. |
| Journal: | Journal of Business Strategy
1989 : MAY-JUN, VOL. 10:3, p. 13-16 |
| Index terms: | PUBLIC RELATIONS CONSULTANCY CORPORATE STRATEGY |
| Language: | eng |
| Abstract: |
SCIMA
| Author: | Kessler, L. |
| Title: | Get the most bang for your PR dollars. |
| Journal: | Journal of Business Strategy
1989 : MAY-JUN, VOL. 10:3, p. 13-16 |
| Index terms: | PUBLIC RELATIONS CONSULTANCY CORPORATE STRATEGY |
| Language: | eng |
| Abstract: |