Author: | Young, L. C. Wilkinson, I. F. |
Title: | The role of trust and co-operation in marketing channels: a preliminary study. |
Journal: | European Journal of Marketing
1989 : VOL. 23:2, p. 109-122 |
Index terms: | MARKETING CHANNELS INTERORGANIZATIONAL RELATIONS ORGANIZATIONAL BEHAVIOUR |
Language: | eng |
Abstract: |
SCIMA