| Author: | Darden, W. R. Davis, G. M. Ozment, J. |
| Title: | The impact of logistics on the demand for mature industrial products. |
| Journal: | European Journal of Marketing
1989 : VOL. 23:2, p. 47-57 |
| Index terms: | LOGISTICS MARKETING STRATEGY PRODUCT LIFE CYCLE REGRESSION ANALYSIS |
| Language: | eng |
| Abstract: |
SCIMA