| Author: | Taylor, A. |
| Title: | Selling Why the bounce at Rubbermaid? |
| Journal: | Fortune
1987 : APR.13, No. 8, p.49-50 |
| Index terms: | CONSUMER DURABLES USA RETAILING |
| Language: | eng |
| Abstract: | A review of the success of Rubbermaid, the U.S. household ware company in using consumer research, product development and new designs to hold its growth in a slow market growth area. Move to molded plastic products in retail stores and sales. Commercial office supplies and ability to ensure a 90% success rate with new products. Absence of test marketing to keep competitors guessing. Regular updating of its plants and attention paid to consumers. High prices and profile of its chairman, Stanley Gault. |
SCIMA