| Author: | Brantley, W. F. |
| Title: | Taking a strategic approach to international investor relations |
| Journal: | Journal of Business Strategy
1988 : MAR-APR, VOL. 9:2, p.9-13 |
| Index terms: | MONEY MARKETS MARKETING |
| Language: | eng |
| Abstract: | Although the United States is a large financial market, for US companies wide international investor relations (IR) provide a lot of advantages. Just a few of them: An opportunity to tap into a different mind-set about investing, especially as time horizon; a geographically wider distribution of shares; a tendency for investors to support and buy a company's stock, especially when share prices are generally soft; a wider understanding of corporate management goals, especially when they are clearly communicated to international holders; and an opportunity to differentiate, as well as showcase, a company to different audience. Points are given for selection of appropriate markets. |
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