| Author: | Brosius, H. B. Donsbach, W. |
| Title: | Resource optimisation and sample quality in telephone surveys. |
| Journal: | Marketing and Research Today
1989 : MAY, VOL. 17:2, p. 96-106 |
| Index terms: | MARKET SURVEYS SAMPLING TELEPHONE INTERVIEWS |
| Language: | eng |
| Abstract: | The problems of logistics and sample quality in telephone surveys are explored.The study describes a secondary analysis of contact documentation collected in connection with two telephone surveys. The analysis of the contact attempts which led to successful and unsuccessful interviews, respectively, indicates the strategies for resource optimisation. Resource optimisation and sample quality are conflicting objectives in telephone surveys. |
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