| Author: | Kashani, K. |
| Title: | Beware the pitfalls of global marketing. |
| Journal: | Harvard Business Review
1989 : SEP-OCT, VOL. 67:5, p. 91-98 |
| Index terms: | INTERNATIONAL MARKETING MARKETING RESEARCH MARKETING STRATEGY |
| Language: | eng |
| Abstract: |
SCIMA
| Author: | Kashani, K. |
| Title: | Beware the pitfalls of global marketing. |
| Journal: | Harvard Business Review
1989 : SEP-OCT, VOL. 67:5, p. 91-98 |
| Index terms: | INTERNATIONAL MARKETING MARKETING RESEARCH MARKETING STRATEGY |
| Language: | eng |
| Abstract: |