| Author: | Brown, S. |
| Title: | Retailing and the importance of micro-location linkages. |
| Journal: | Management Decision
1989 : VOL. 27:5, p. 4-11 |
| Index terms: | RETAIL LOCATION URBAN PLANNING CONSUMER BEHAVIOUR NORTHERN IRELAND |
| Language: | eng |
| Abstract: | Success in retailing depends heavily on location. Retailers do better if their shops/stores are situated adjacent to complementary or competitive establishments. Some of the earlier contributions to the study of micro-retail location are reviewed. A recent endeavour is reported in detail: the hypotheses, design and results of a comprehensive survey of the microlocational perceptions of traders in the centre of a major British city, Belfast. The results demonstrated the existence of strong intra-trade linkages; highlighted the importance of magnet stores and secondary attractors; revealed the significant contribution made by non-retail facilities to the commercial well-being of city-centre shop keepers. |
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