Author: | Aurier, P. |
Title: | Segmentation : une approche methodologique. |
Journal: | Recherche et Applications en Marketing
1989 : VOL. 4:3, p. 53-75 |
Index terms: | MARKET SEGMENTATION MARKETING STRATEGY |
Language: | fre |
Abstract: |
SCIMA
Author: | Aurier, P. |
Title: | Segmentation : une approche methodologique. |
Journal: | Recherche et Applications en Marketing
1989 : VOL. 4:3, p. 53-75 |
Index terms: | MARKET SEGMENTATION MARKETING STRATEGY |
Language: | fre |
Abstract: |