| Author: | Schürmann, P. H. Thommen, A. S. |
| Title: | Firmenjubiläum: eine Zäsur als Chance. (!Company Anniversary) |
| Journal: | Management-Zeitschrift Industrielle Organisation
1989 : VOL. 58:7/8, p. 78-81 |
| Index terms: | CORPORATE IMAGE CORPORATE STRATEGY PUBLIC RELATIONS COMMUNICATION PLANNING |
| Language: | ger |
| Abstract: |
SCIMA