| Author: | Berger, I. E. Mitchell, A. A. |
| Title: | The effect of advertising on attitude accessibility, attitude confidence, and the attitude-behavior relationship. |
| Journal: | Journal of Consumer Research
1989 : DEC, VOL. 16:3, p. 269-279 |
| Index terms: | ADVERTISING ADVERTISING RESEARCH INDIVIDUAL BEHAVIOUR ATTITUDES |
| Language: | eng |
| Abstract: | The effects of advertising repetition on attitude accessibility and attitude confidence, and the strength of the attitude-behaviour relationship were examined. It was also considered whether advertising could influence brand choice behaviour without affecting brand evaluations. The results indicate that advertising repetition can systematically influence attitude-behaviour consistency without necessarily changing brand evaluations. |
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