| Author: | Green, P. E. Krieger, A. M. Zelnio, R. N. |
| Title: | A componential segmentation model with optimal product design features. |
| Journal: | Decision Sciences
1989 : SPRING, VOL. 20:2, p. 221-238 |
| Index terms: | HEURISTIC METHODS MARKET SEGMENTATION PRICING PRODUCT DESIGN |
| Language: | eng |
| Abstract: |
SCIMA