Author:Frazier, G. L.
Kale, S. H.
Title:Manufacturer - distributor relationships: a sellers' versus buyers' market perspective.
Journal:International Marketing Review
1989 : VOL. 6:6, p. 7-26
Index terms:MARKETING CHANNELS
DISTRIBUTION CHANNELS
DEVELOPING COUNTRIES
CULTURE
Language:eng
Abstract:
SCIMA record nr: 72071
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