| Author: | |
| Title: | Biscuits in West Germany |
| Journal: | Market Research Europe
1989 : FEB, VOL.21, p.17-24 |
| Index terms: | FOOD INDUSTRY FEDERAL REPUBLIC OF GERMANY SUPPLY SALES BRANDS MARKET SEGMENTATION DISTRIBUTION CHANNELS |
| Language: | eng |
| Abstract: | A report is presented about the market for biscuits in West Germany. Savoury biscuit products are excluded. Key market trends and developments are outlined. Total market size is estimated, volume and value sales data are presented. Sources of supply are examined, production data are published. The role of foreign trade is evaluated. Market sectors are identified and described. Usership and purchasing patterns are analysed, purchasing is examined by age group, net monthly household income, and region. Brands and manufacturers are listed, market shares are compared. Retail distribution channels are analysed. A future outlook is summarized, sales are forecast to 1992. Modest but steady market growth is excepted. |
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