| Author: | Park, W. Iyer, E. Smith, D. |
| Title: | The Effects of Situational Factors on In-Store Grocery Shopping Behavior: The Role of Store Environment and Time Available for Shopping |
| Journal: | Journal of Consumer Research
1989 : MARCH, VOL.15, p.422-433 |
| Index terms: | GROCERY SHOPS CONSUMER BEHAVIOUR SHOPPING |
| Language: | eng |
| Abstract: | A field experiment was conducted to explore the effects of two situational factors, store knowledge and time available for shopping, on consumers' grocery shopping behaviour. The results show that these two factors influence such shopping behaviors as failure to make the intended purchases, unplanned buying, brand and product class switching, and purchase volume deliberation. |
SCIMA