| Author: | Leong, S. |
| Title: | A Citation Analysis of the Journal of Consumer Research |
| Journal: | Journal of Consumer Research
1989 : MARCH, VOL.15, p.492-497 |
| Index terms: | MARKETING PSYCHOLOGY CITATION ANALYSIS |
| Language: | eng |
| Abstract: | In the context of marketing,Goldman /1979/ used citation analysis to establish the linkages of marketing with other disciplines. Now the results of a citation analysis of references used by authors in five sample volumes of J.C.R. are reported. Consumer research is linked most closely with psychology, and marketing though there's a rising trend of citations to its own literature base. |
SCIMA