| Author: | Britschgi, E. C. |
| Title: | Und 1992 findet dennoch statt... Kritische Anmerkungen aus schweizer Sicht |
| Journal: | Marketing Journal
1989 : DEC, VOL. 22:6, p.554-556 |
| Index terms: | GEOGRAPHICAL DIVISIONS EUROPE EUROPE, WEST EUROPEAN UNION |
| Language: | ger |
| Abstract: | 1992 is widely spoken about. Almost everybody talks about it as if after this date the world or at least world economy changed. The author states that these expectations are exaggerating, Europe '92 will be what it is made of by the experts. It is only a near target in the way to the future. |
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