Author: | Mehrotra, S. |
Title: | Strategic regional marketing: two plus two equals six |
Journal: | Journal of Advertising Research
1989 : DEC - 1990, JAN , VOL. 29 : 6, p. 9-17 |
Index terms: | MARKETING STRATEGY DECENTRALISATION BRAND LOYALTY |
Language: | eng |
Abstract: |
SCIMA