| Author: | Terry, K. Stewart, A. |
| Title: | AGB to measure viewership of home videos |
| Journal: | Billboard
1988 : APRIL, VOL. 100:18, p.1 |
| Index terms: | |
| Freeterms: | Viewership rating, Methods, Usefulness |
| Language: | eng |
| Abstract: | AGB Television Research in New York measures home video viewership ratings. It may be of interest to advertising agencies, movie producers and studios. Viewing is measured by a peoplemeter monitor which is put on the TV set and it transmits the results during the night to the AGB centre. The company also measures VCR usage with a special device attached to the TV set. They supply data on age/sex demographics and households characteristics. |
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