Author: | Griffin, S. |
Title: | ITV's day-time schedule draws mixed welcome |
Journal: | Broadcast
1987 : JULY 31, p.3 |
Index terms: | |
Freeterms: | Costs, Slots, Problems |
Language: | eng |
Abstract: | After a long preparation ITV has started its day-time service spending about L20m on the programmes yearly. Transmission begins at 9.30 a.m. with quiz followed by soaps, current affairs, children's programmes, light entertainment, etc. Programme-makers are afraid of being serious in adult educational slots and people will switch over other channels. |
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