Author: | Mitchell, L. A. |
Title: | Common approaches to budgeting for advertising. |
Journal: | Management Decision
1979 : VOL. 17:5, p. 357-367 |
Index terms: | ADVERTISING ADVERTISING EXPENDITURE |
Language: | eng |
Abstract: |
SCIMA
Author: | Mitchell, L. A. |
Title: | Common approaches to budgeting for advertising. |
Journal: | Management Decision
1979 : VOL. 17:5, p. 357-367 |
Index terms: | ADVERTISING ADVERTISING EXPENDITURE |
Language: | eng |
Abstract: |