| Author: | Port, O. |
| Title: | TV that lets the viewer call the shots |
| Journal: | Business Week
1988 : MAY 2, p.51-52 |
| Index terms: | |
| Freeterms: | Interactive TV, Prospects, CD-1 model |
| Language: | eng |
| Abstract: | The new technology called Interactive TV (ITV) has been developed by M.J. Freeman president of ACTV Inc. This project provides multiple choice for the so far passive viewers by enabling them to change the picture on the screen.The first field tests next year will offer quiz and self-programs.ACTV has two rivals:Interactive Game Network Inc. The cheap CD-1 models (by Sony, Philips) can play CD-sized videodisks and can offer more alternatives than ACTV. |
SCIMA