| Author: | Lakaschus, C. |
| Title: | Der Schwund der Leitbilder |
| Journal: | Marketing Journal
1990 : FEB/MARCH, VOL. 23:1, p.8-14 |
| Index terms: | PSYCHOLOGY ORGANIZATIONAL PSYCHOLOGY |
| Language: | ger |
| Abstract: | Paragons have been fading away recently - that is how the author, a psychologist argues. Personal examples before the people seem to be differentiated, as a differentiation takes place in society. The leading corporation image is also lacking future orientation though it is what people expect. |
SCIMA