| Author: | |
| Title: | ITV fails to win up-market audiences |
| Journal: | Screen Digest
1989 : JULY p.163 |
| Index terms: | |
| Freeterms: | Standards, Viewing, Revenue |
| Language: | eng |
| Abstract: | In the U.K. advertisers are not satisfied with the quality of programmes made by ITV companies. They claim that ITV's aim is to increase ratings only. It was found at the same time that programmes of ABC1 and BBC are most popular. BBC is pressed to broadcast more advertising. |
SCIMA