| Author: | Fombrun, C. Shanley, M. |
| Title: | What's in a name? Reputation building and corporate strategy. |
| Journal: | Academy of Management Journal
1990 : JUN, VOL. 33:2, p. 233-258 |
| Index terms: | CORPORATE STRATEGY CORPORATE IMAGE ORGANIZATIONAL RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA