| Author: | Bigne Alcaniz, J.E. |
| Title: | Modelos y enfoques de optimizacion de medios publicitarios |
| Journal: | Esic Market
1990 : JAN-MAR, 67, p. 61-96 |
| Index terms: | MARKETING MODELS ADVERTISING RESEARCH MEDIA RESEARCH |
| Language: | spa |
| Abstract: |
SCIMA
| Author: | Bigne Alcaniz, J.E. |
| Title: | Modelos y enfoques de optimizacion de medios publicitarios |
| Journal: | Esic Market
1990 : JAN-MAR, 67, p. 61-96 |
| Index terms: | MARKETING MODELS ADVERTISING RESEARCH MEDIA RESEARCH |
| Language: | spa |
| Abstract: |