| Author: | Papadopoulos, N. Heslop, L. A. Beracs, J. |
| Title: | National stereotypes and product evaluations in a socialist country. |
| Journal: | International Marketing Review
1990 : VOL. 7:1, p. 32-47 |
| Index terms: | CONSUMER RESEARCH CONSUMER ATTITUDES PRODUCT IMAGE INTERNATIONAL TRADE HUNGARY |
| Language: | eng |
| Abstract: |
SCIMA