| Author: | Diez, W. |
| Title: | Modellzyklen als produktpolitisches Entscheidungsproblem - Erfahrungen und Perspektiven in der deutschen Automobilindustrie. |
| Journal: | Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
1990 : MAR, VOL. 42:3, p. 263-275 |
| Index terms: | CAR INDUSTRY R&D PRODUCT LIFE CYCLE FEDERAL REPUBLIC OF GERMANY |
| Language: | ger |
| Abstract: | Because of changing consumer preferences and to strengthen their international competitiveness, German car manufacturers have to shorten the length of product life-cycles. Simultaneously a high standard of technical innovation has to be ensured. Therefore an accelerated model change requires more efficiency and flexibility in R and D (Research and Development), production and sales. Especially new forms of project management should be integrated in the formal organization of business. Planning has a strategic character as the competitiveness created in this way can only be corrected difficulty by other instruments. |
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