| Author: | Essex, P. Knox, R. |
| Title: | Russchian: how Schweppes got it right. !Schweppes Ltd. |
| Journal: | Marketing
1980 : JAN, p. 12-14,16,18 |
| Index terms: | SOFT DRINKS INDUSTRY MARKETING |
| Language: | eng |
| Abstract: |
SCIMA
| Author: | Essex, P. Knox, R. |
| Title: | Russchian: how Schweppes got it right. !Schweppes Ltd. |
| Journal: | Marketing
1980 : JAN, p. 12-14,16,18 |
| Index terms: | SOFT DRINKS INDUSTRY MARKETING |
| Language: | eng |
| Abstract: |