| Author: | Hunt, S.D. |
| Title: | Truth in marketing theory and research. |
| Journal: | Journal of Marketing
1990 : JUL, VOL.54:3, P.1-15 |
| Index terms: | MARKETING RESEARCH MARKETING THEORY |
| Language: | eng |
| Abstract: |
SCIMA
| Author: | Hunt, S.D. |
| Title: | Truth in marketing theory and research. |
| Journal: | Journal of Marketing
1990 : JUL, VOL.54:3, P.1-15 |
| Index terms: | MARKETING RESEARCH MARKETING THEORY |
| Language: | eng |
| Abstract: |