| Author: | Kelly, J. |
| Title: | Looking into the future |
| Journal: | Business
1990 : JAN, p. 123-124 |
| Index terms: | CORPORATE STRATEGY BUSINESS POLICY LONG RANGE PLANNING |
| Language: | eng |
| Abstract: | Assessment of the need for companies to develop a framework for focussing on and developing strategic vision. Charting of strategic trends. Long-range planning. Alternative strategies. Mergers and acquisitions and the integration of vision. Role of top management. Need for strategic staff to keep in touch with basics. Counter-productive activity. Competitiveness in world markets. |
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