Author: | Reingen, P. H. Kernan, J. B. |
Title: | More evidence on interpersonal yielding. |
Journal: | Journal of Marketing Research
1979 : NOV, VOL. 16:4, p. 588-593 |
Index terms: | MARKET RESEARCH MARKET SURVEYS |
Language: | eng |
Abstract: |
SCIMA
Author: | Reingen, P. H. Kernan, J. B. |
Title: | More evidence on interpersonal yielding. |
Journal: | Journal of Marketing Research
1979 : NOV, VOL. 16:4, p. 588-593 |
Index terms: | MARKET RESEARCH MARKET SURVEYS |
Language: | eng |
Abstract: |