| Author: | Biel, A. L. Bridgwater, C.A. |
| Title: | Attributes of likable television commercials |
| Journal: | Journal of Advertising Research
1990 : JUN-JUL, VOL. 30:3, p. 38-44 |
| Index terms: | ADVERTISING EFFECTIVENESS TELEVISION ADVERTISING CONSUMER ATTITUDES |
| Language: | eng |
| Abstract: |
SCIMA