Author: | Miniard, P. W. Bhatla, S. Rose, R. L. |
Title: | On the formation and relationship of ad and brand attitudes: An experimental and causal analysis |
Journal: | Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 290-303 |
Index terms: | ADVERTISING EFFECTIVENESS BRAND CHOICE CONSUMER ATTITUDES |
Language: | eng |
Abstract: |
SCIMA