| Author: | Anand, P. Sternthal, B. |
| Title: | Ease of message processing as a moderator of repetition effects in advertising. |
| Journal: | Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 345-353 |
| Index terms: | ADVERTISING EFFECTIVENESS TIME |
| Language: | eng |
| Abstract: |
SCIMA