| Author: | McCracken, L.J. |
| Title: | An attention-getting marketing strategy |
| Journal: | Journal of Accountancy
1990 : SEP, VOL. 170:3, p. 129-130, 132 |
| Index terms: | ACCOUNTANTS MARKETING SYSTEMS PROFESSIONAL MARKETING |
| Language: | eng |
| Abstract: | A review of a professional and effective marketing programme for accountants. Marketing constraints. Professionalism. Interest. Differentiation. Marketing options. A direct-mail option. Costs and benefits. Opening the campaign. An innovative programme. A Box summarizes the main points. |
SCIMA