| Author: | Usunier, J.C. |
| Title: | Negociation commerciale des projets : une approche interculturelle. |
| Journal: | Revue Francaise du Marketing
1990 : APR-SEP, 127-128, p. 167-184 |
| Index terms: | INTERNATIONAL MARKETING NEGOTIATION (SALES) INDUSTRIAL PSYCHOLOGY PROJECTS CULTURE |
| Language: | fre |
| Abstract: |
SCIMA