| Author: | Hetzel, P. |
| Title: | Design et marketing : l'exemple de l'industrie francaise de l'habillement. |
| Journal: | Revue Francaise de Gestion
1990 : SEP-OCT, 80, p. 78-88 |
| Index terms: | PRODUCT DESIGN DESIGN MANAGEMENT FASHIONS INDUSTRY JAPAN FRANCE MARKETING |
| Language: | fre |
| Abstract: |
SCIMA